Forget femtech: Let's talk about why most health products default to 'mentech' | Sifted

While we have seen a number of companies addressing menstrual health, reproductive health and pregnancy there is still a noticeable lack of companies in menopause, sexual health and other forms of urogenital health.

Over 60 million women in the US alone are menopausal however menopause (an inevitable part of female ageing) is still viewed by some as ‘niche’.

And now, new technologies are making it possible for women to manage their health and well-being on a more precise and personalized level than ever before. Ranging from fertility tracking apps to post-menopausal medications, new platforms are giving the women’s health market a long-overdue makeover.

Unsurprisingly though, sexual well-being and reproductive health are not the only issues women face in their day-to-day lives. Take driving for example: Although, in general, females are considered safer drivers, women are 47% more likely to be seriously injured during a car crash. Some say this is simply due to the female body being more “fragile”... See more