Foresight as Activism: Researching vs. Making Culture

You can research, assess, construct and communicate versions and variations of futures to better understand probable, plausible and possible landscapes that lie ahead, regardless of the question, space or realm you wish to imagine, explore, plan for – or against. It takes a future, even a speculative, strange, uncanny or orthogonal one, to fill a v

“​Rather than providing pre-packaged images of possible futures, it is important to encourage do-it-yourself and do-it-together attitudes towards the creation and exploration of futures.”

— FoAM, The Art of Futuring

Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.