fastcompany.com

Although we have the ability to access nearly all recorded music from our smartphones, we’ve sacrificed intimacy for urgency. Twitter and Instagram provide followers access to their favorite performers with the touch of a button, but there is no sense of real connection.

We are just starting to see artists of all levels experiment with their own cryptocurrencies to tap into new revenue streams and deeper fan engagement. Performers are embracing it as an alternative to the big tech-owned social media platforms that have been profiting from their labor over the past decade. And much like MTV’s early years, cryptocurr... See more

Crypto allows performers of all levels to own their financial relationship with fans instead of relying on the traditional record label system and/or tech giants to serve as a middleman. Artists are using NFTs to earn years worth of streaming revenue in one day and unlock unique experiences for fans without relying on a centralized platform to faci... See more