Food & Bev: A New Approach

What normally took retail-first brands 3-5 years to achieve by showing sales data via farmers markets and local grocery chains, can now be achieved in 1-2 years by online-first brands.

As online-first brands begin saturating the online market, the next phase to unlocking growth will be entering grocery stores. To get into nationwide grocery chains, it’s important to build a compelling sales story based on ‘online data’ to convince buyers that the product would sell.

Fast forward to today, eCommerce has made it possible for emerging brands with a niche product to achieve nationwide retail distribution at an accelerated rate.

If things went well, these new brands eventually achieved regional, and nationwide distribution. This is a slow and competitive process that could take several years.