“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters

“Authenticity requires a certain measure of vulnerability, transparency, and integrity.” JANET LOUISE STEPHENSON

Here are some authenticity questions to ask yourself: ∎What does it feel like when I’m “performing” for my audience? ∎What does it feel like when I’m doing what feels most like me online? ∎What does my tone of voice sound like when I’m relaxed? ∎How is the camera positioned, graphics written, or art displayed? ∎What stories am I buying into that

trauma is “when a person is exposed to overwhelming stress, threat or injury” and develops “a procedural memory” of that experience.

“Until you make the unconscious conscious, it will direct your life and you will call it fate.” CARL JUNG

“No matter what your age or your life path, whether making art is your career or your hobby or your dream, it is not too late or too egotistical or too selfish or too silly to work on your creativity.” JULIA CAMERON, THE ARTIST’S WAY

Regardless of who likes, comments, shares, or validates me—I will, first and foremost, always validate myself. There are so many skills to learn as a Content Creator, and I won’t slip into the belief that I am the “problem” with my engagement.

Principle 1: Your Core Essence Is the Umbrella of Your Brand

Choosing content creation means choosing to become more confident and comfortable with yourself and grounded in your authentic truth—because this environment will lead you to see that it’s the only option. Each challenge is a mirror for our own internal growth, and each post is an opportunity to stay true to ourselves.