Principle 4: Bring People Along for Your Evolution

Principle 3: Find Your Unique Social Media Voice Through Digital Mediums

Principle 2: Your Most Authentic Content Will Be Magnetic to the Right People and Repellent to the Wrong People

Principle 1: Your Core Essence Is the Umbrella of Your Brand

You are the niche. Following your fascinations, creating content that’s rooted in your expertise and personal story, and then bringing all of your quirks and other interests to the table ultimately creates your own unique niche that no one else exists in.

for many of you, reading about traditional niching makes your soul cringe. This standard version of niching directly conflicts with your free-spirited nature and desire to be expressed as a whole human being rather than a fragment of yourself.

spiritual awakening, which is an experience where you “wake up” to your own internal patterns and begin to see the places in your life where you’re not actually living as who you truly are—but instead through a combination of trauma responses and societal conditions and norms.

In this stage, you might judge those who create on social media, saying that they’re self-absorbed, narcissistic, or attention-seeking—when in reality, you really want to be a Content Creator but struggle to face your own insecurities around becoming one. This is what’s called a projection—a mirror of an internal judgment of oneself projected onto

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” Tom Peters