Flywheels, flywheels, flywheels

For a truly great company, the Big Thing is never any specific line of business or product or idea or invention. The Big Thing is your underlying flywheel architecture, properly conceived. If you get your flywheel right, it can guide and drive momentum (with renewal and extensions) for at least a decade, and likely much longer. Amazon, Vanguard, an

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THE FLYWHEEL No matter how dramatic the end result, building a great enterprise never happens in one fell swoop. There’s no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum unti

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In a business marketing context, a flywheel is a metaphor for a strategy that, once it gets going, continues to sustain its momentum. It represents a cycle where different parts of the business feed into and accelerate each other, creating a self-reinforcing loop.

Unlike fireworks, which represent one-time events or campaigns, flywheels represent on... See more