FLORA - True Creative AI
TEMPLATES AND THE OBVIOUS FLYWHEEL OCCURRING
I’m not sure who exactly made the initial flows that you could select from... but it already showed the flywheel that’ll soon be on its way within FLORA.
Here’s a story I’m already sure is playing out:
Folks come to FLORA to explore typography styles for their project, but they need something more powerf... See more
I’m not sure who exactly made the initial flows that you could select from... but it already showed the flywheel that’ll soon be on its way within FLORA.
Here’s a story I’m already sure is playing out:
Folks come to FLORA to explore typography styles for their project, but they need something more powerf... See more
Reggie James • FLORA - True Creative AI
In gaming there’s a term called FTUE → first time user experience. Some folks in the broader software world compress this into “onboarding”. But I really like FTUE as an idea because it has the presupposition of valuing the experience, not just getting folks onboarded as quickly as possible.
Reggie James • FLORA - True Creative AI
I also love how FLORA describes what kind of company it is towards the end of the manifesto.
“...an applied HCI company...”
A year or tw... See more
Founded out of an art & technology graduate program called NYU ITP, FLORA is an applied HCI company with a mission to make it possible to speak your ideas into existence, with a high degree of creative control.
“...an applied HCI company...”
A year or tw... See more
Reggie James • FLORA - True Creative AI
However… the first two lines of the FLORA MANIFESTO hit really hard.
Current AI creative tools are made by non-creatives for other non-creatives to feel creative.
We’re a team of creatives who founded FLORA to solve our own problem: the lack of creative control in AI.
Reggie James • FLORA - True Creative AI
FLORA is a process tool. Like I said before, at it’s best it feels like creatively ice skating. And process tools are meant to be a springboard and sifter. Springboard-ing thoughts I didn’t know were laying dormant or around a corner from the idea I was working on. Excavating those ideas, manipulating and sifting through the winners and losers.
Reggie James • FLORA - True Creative AI
A lot of times I allowed FLORA to just let it rip, and even if I hated the outcome → it gave me a thing to edit. So often in creative work, momentum is the name of the game, and FLORA really shaped my sense of pace to keep pushing towards an end state rather than getting lost in decision paralysis of how I should prompt what’s going to be a throwaw... See more
Reggie James • FLORA - True Creative AI
Current AI creative tools are made by non-creatives for other non-creatives to feel creative.
We’re a team of creatives who founded FLORA to solve our own problem: the lack of creative control in AI.