This kind of feedback is not only unhelpful—it does nothing to analyze a design with regard to objectives—but it can also be distracting and counterproductive. This is especially the case when it comes from team members or stakeholders who are in a position of approval. In these situations, the team begins, consciously or subconsciously, to priorit

Seek it like this: “I made something that I like, that I thought you’d like. How’d I do? What advice do you have for how I could make it fit your worldview more closely?” That’s not criticism. Or feedback. That sort of helpful advice reveals a lot about the person you’re engaging with.

To become elite at giving feedback, you must elevate yourself beyond a basic technique like the shit sandwich. You must develop a style that matches your own personality and values. Here are the keys to being effective: Be authentic. It’s extremely important that you believe in the feedback that you give and not say anything to manipulate the recip