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Five Trends for the 2020s
Adapting a trend for today doesn't have to be a mysterious, intuition-led process. Instead, it's about evaluating the three core elements of the trend and how they are coming together to create new expectations. [1] Basic needs: how are the basic needs that underlie this trend being expressed now? If the trend is an established one, how has this ch
... See moreDavid Mattin • Trend-Driven Innovation
Each of these 12 continuous actions is an ongoing trend that shows all evidence of continuing for at least three more decades. I call these metatrends “inevitable” because they are rooted in the nature of technology, rather than in the nature of society.
Kevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
We are going to see the rise of new consumption habits, shift in bargaining power across the value chain, and eventually the rise of entirely new business models.
Sangeet Paul Choudary • Covid-19: Big shifts in the entertainment industry
If the 20th Century was about mass consumption, the 21st Century is about “bespoke consumption.” We have more production than ever—the internet and AI both continue to make it easier than ever to produce—but that production is composed of more tailored, customized products designed for individuals, rather than for the masses.
Rex Woodbury • The Hyper-Personalization of Everything
