A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

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Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more

Chris Do literally dropped the most powerful video on personal branding. here are my notes: https://t.co/pFI9nBZBlC

Examples of people doing a great job with personal brands:

• Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.


• Independent - Bri Leever: Bri’s LinkedIn is a great example for

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