A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.
After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.
Examples of people doing a great job with personal brands:
Creator - Lex Roman: Lex is always experimenting with new revenue streams, often talking to different audiences and launching new products. She does a great job of organizing all that info clearly and updating it on her website.
Independent - Bri Leever: Bri’s LinkedIn is a great example for