Now don’t get me wrong: people can certainly own brands. They can invent and direct brands and they can design, manufacture, and promote brands. But rather than manufacturing a personal brand, why not build a reputation? Why not develop our character? Imagine what we could learn from each other if we felt worthy as we are instead of who we project... See more

In many societies, one’s professional fate is decided by the tribe, the family. However, one is increasingly thrown back into ‘How can I develop my own voice and niche from where I can operate’? Is there something like an individual signature? Perhaps not, but I do believe in skills, in small steps, working on various projects at the same time with... See more

A few months ago during a talk at the University of Chicago’s Booth School of Business I was asked on how one goes about building a personal brand.

After some thought I noted that successful brand stand for something and have finely honed positions. Therefore I suggested an exercise to develop such brand positions.

Identify three words that uniquely... See more