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Fitness, But Make It Free
For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.
Anthony Vennare • Will The Fitness Industry Ever Be The Same?
The disruptive potential of the creator-led online fitness market is in relation to gyms, boutique fitness classes, and personal trainers that provide community and accountability, but are expensive and inconvenient for many consumers. By leveraging digital platforms like Fitplan or Playbook, or even just enabling payments or donations on Zoom/othe... See more
Li Jin • Four implications of disruption theory for the Passion Economy
Devotees say 'gym is church' and that customers will come flocking back, but analysts aren't so sure.
Mary Hanbury • THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval
we should force ourselves out of gyms and off machines and into the natural world, knowing, or hoping, that we may stumble upon awe.
Julia Baird • Phosphorescence: On awe, wonder and things that sustain you when the world goes dark
The North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.