The result is a dynamic in which platforms exercise near-autocratic control over the creators that frequent their platforms. YouTube can demonetize high-profile creators at will. TikTok can ban its biggest stars indefinitely. Apple determines who gets to live in its App Store, and OnlyFans can dictate the morality of their creators to appease their... See more

When you monetize via ads, curation takes a backseat to featuring advertisers - there is just less digital real estate available to curate your own recommendations - so these platforms end up making ethically dubious design choices that generate massive trust gaps.