
First Bite: How We Learn to Eat

To us, Chang’s essay gets to the heart of the matter. Through the lens of his theory, we’ve come to see it this way: strong flavors, namely umami, mark a surge of intensity in the flow of experience. It also becomes clear that paradox itself is at the heart of contemporary consumption.
For example:
“This shouldn’t be good but it is”
“This doesn’t see... See more
For example:
“This shouldn’t be good but it is”
“This doesn’t see... See more
NEMESIS • Returning to the Umami Theory of Value
a suspicion that satisfactory nourishment is at once the most private, selfish of endeavors and the most communal, collective of aims.
The Desk Dispatch: Page, Stage, Plate?
Omnivores therefore go through life with two competing motives: neophilia (an attraction to new things) and neophobia (a fear of new things). People vary in terms of which motive is stronger, and this variation will come back to help us in later chapters: Liberals score higher on measures of neophilia (also known as “openness to experience”), not j
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As we eat something, we begin to like it less.
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