Saved by sari and
Firehose #173: 🥛 Wild Oats. 🥛
The direct-to-consumer wave began in the twenty-tens as a new generation of startups promising to “disrupt” traditional industries for consumer goods. Instead of leaving the market to century-old stalwarts like Gillette, for example, a company like Dollar Shave Club, founded in 2011, would set up its own supply chains to manufacture razors; add cle... See more
Kyle Chayka • Great Jones Cookware and the Illusion of the Millennial Aesthetic
Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
Andrew Dobbie on LinkedIn: What the LEGO Group nailed in 1974 that brands still get wrong… | 442 comments
Andrew Dobbielinkedin.com