Firehose #167: 🛍 Shop 'till you drop. 🛍

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more

If you are in e-commerce and want to understand how ad based customer acquisition is changing, today's @Stratechery interview with @eric_seufert about the Post ATT world is a must read. Don't miss @benthompson suggestion that Facebook just buy Shopify - it's a deep insight 1/n