Firehose #167: 🛍 Shop 'till you drop. 🛍

Because Shopify powers so many stores — more than 1 million worldwide — it’s in a good position to build a “global” profile for consumers for personalized recommendations.

As we discussed in last week’s essay, Instagram is both a blessing and a curse for Shopify. On the one hand, it is the perfect discovery channel for the type of products that are typically sold by Shopify merchants: visually appealing objects you didn’t even know you wanted (fashion, homeware, furniture, etc). On the other hand, too much reliance o... See more