Fintech Scales Vertical SaaS | Andreessen Horowitz

With the growth of cloud, functions that were previously manual like billing customers, managing expenses, and forecasting budget, became actions that could be productized — which led to a better experience for the user (the finance role) and the end customer (the payee, the customer, and one’s own employees.)

- Integrated payments and lending are unlocking new business models for software companies and vastly improving the user experience.

Payments make the whole cycle more powerful while also generating revenue for the company. By integrating with Paystack, they avoid building a payments company for each market they go into and avoid the regulation (and hefty central banking deposits that come with it) to register as a PSP.