Rather than interpreting fintech's job as bringing Old World institutions online, embedded finance modularizes financial functions. Rather than directly involving a bank, payments can be made across the web through embedded tools like Stripe, Adyen, PayPal, and Square.

Embedded financial products open up entirely new revenue streams to productivity software companies that were previously only accessible by financial institutions. Fintech APIs (like payments from Stripe) allow companies to monetize not with expensive subscriptions but through financial instruments that were previously the purview of banks.