Finished software

When we buy a physical product, we accept that it won’t change in its lifetime. We’ll use it until it wears off, and we replace it. We can rely on that product not evolving; the gas pedal in my car will always be in the same place.

However, when it comes to software, we usually have the ingrained expectations of perpetual updates. We believe that if... See more

File over app File over app is a philosophy: if you want to create digital artifacts that last, they must be files you can control, in formats that are easy to retrieve and read. Use tools that give you this freedom. File over app is an appeal to tool makers: accept that all software is ephemeral, and give people ownership over their data. In th... See more

“All new fails. If all new worked, we’d be using new stuff all the time. But how often do you change what’s on the front of your iPhone? How often do the top 10 or 25 apps change? They haven’t changed in 8 years because all new fails. A million new apps a year — they all fail.”

This realization led Mark to develop a new approach to building products... See more