
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

As their tangible success grew, something more elusive started to dissipate. Every single one of these successful business owners knew WHAT they did. They knew HOW they did it. But for many, they no longer knew WHY.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Why am I doing what I’m doing? Ask yourself this and, when you have an answer, ask yourself ‘why’ again. Several times if needed. Ask ‘why’ until you can’t ask ‘why’ anymore. What you will find at the end of that journey will be a clear mission.
Katie Lewis • Find Your 9others

Start with Why by Simon Sinek.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

The first blank represents the contribution you make to the lives of others. The second blank represents the impact of your contribution.