
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team



What is your purpose? What are you here to do?
Ryan Holiday • Ego Is the Enemy
Finding WHY is a process of discovery, not invention. Just as Apple’s WHY developed during the rebellious 1960s and ’70s, the WHY for every other individual or organization comes from the past. It is born out of the upbringing and life experience of an individual or small group. Every single person has a WHY and every single organization has one to
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Empieza con el porqué: Cómo los grandes líderes motivan a actuar (Gestión del conocimiento) (Spanish Edition)
amazon.com
By looking to our past and teasing out the most significant threads—the experiences we’ve had, the people we’ve been influenced by, the lives we’ve touched and the highs and lows we’ve faced—we can identify patterns. For individuals, our WHY is fully formed by our late teens.