Find & accelerate your marketing advantages to grow much faster
Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand... See more
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
there was a time, not that long ago when launching a product meant running the gantlet. you needed press. you needed distribution. you needed to get on the calendar of some techcrunch reporter who would decide if you were worth covering. your launch narrative wasn’t yours. it was borrowed prestige, wrapped in corporate euphemisms, stripped of heat.
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