Find & accelerate your marketing advantages to grow much faster
(3) Competitive advantage - do you have something unique which is hard for others to replicate? (note: brand positioning/messaging can be a feature of this, and first-mover advantage definitely helps if it gets traction, however ideally it will have novel features or capabilities that are challenging to replicate and solve an unmet consumer need)
Luke Weston • A Potentially Unpopular Opinion on the Future of DTC
The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
amazon.com
The components are:
Competitive alternatives Differentiated “features” or “capabilities” Value for customers Target customer segmentation Market category