Immediately upon entering the Web3 rabbit hole, one realizes that it’s hard to talk about crypto without also talking about gaming — specifically a highly financialized form of “gamification” revolving around microtransactions and “play-to-earn” (P2E) incentive design, whereby players win real tokens with real financial value for specific behaviors... See more

A prime example is Fortnite, whose massive 350M+ player base represents nearly the same in-game population as the United States… 85% of whom purchase in-game upgrades, skins, and other downloadable content to the tune of $3.7 Billion /yr in sales.