With the growth of cloud, functions that were previously manual like billing customers, managing expenses, and forecasting budget, became actions that could be productized — which led to a better experience for the user (the finance role) and the end customer (the payee, the customer, and one’s own employees.)

As finance has started to take on more responsibility and influence within organizations, the technology enabling CFOs and finance teams has lagged. Most finance workflows, such as annual planning, quarterly actuals reporting and reconciliations, tend to be managed within disconnected spreadsheets with no automation or collaboration capabilities.

Never let a crisis go to waste – CFOs know that better than anyone. Between the allure of AI, re-orgs, and an evolving tech stack – what does the New Frontier in Finance look like? We asked 21 CFOs their perspectives on this question. Let's unpack this in our... See more

As the broader finance function continues to take on a more diverse and strategic role within organizations, the appetite to invest in software that tangibly improves process efficiency, data-driven decision-making capabilities and overall financial performance management will only continue to grow.

Now new fintech infrastructure companies have made it possible for SaaS businesses to add financial services alongside their core software product. By adding fintech, SaaS businesses can increase revenue per customer by 2-5x* and open up new SaaS markets that previously may not have been accessible due to a smaller software market or inefficient... See more