Figure It Out: Getting From Information to Understanding :: UXmatters
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Figure It Out: Getting From Information to Understanding :: UXmatters
the journey from information to meaning involves more than simply filtering the signal from the noise. It is an alchemical transformation, always surprising. It takes skill, time and effort, practice and patience. No matter how experienced we become, success cannot be guaranteed.
Once you know your users and can share that knowledge in a way that is actionable, it is significantly easier to design for them instead of designing for yourself.
Ziv Yaar • User is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
studying the data itself can provide insights that lead to breakthrough product ideas.