Figma’s Early Days—How Patience & Discipline Fostered a Killer Product

Unlike many founders who hit on something that’s working then rush to raise funding to scale, Balsamiq has chosen to take a more measured approach- consistently growing revenue and profits year of over year. Each year Peldi takes $1M out personally, socks away 18mo of runway for a rainy day, and pays out 15% of profits to Balsamiq’s 25 employees (t... See more

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more