Figma’s Early Days—How Patience & Discipline Fostered a Killer Product

Figma had $0 in revenue for 4 years. Completely breaks the “rush something to market and start charging immediately” mindset that most try to adapt. And it resulted in the largest acquisition of a private software company (ever) https://t.co/YLGBR9hJe0

Early on, the way we approached our go-to-market was opposite of what most companies do, which is start with a super niche audience, find them, target them and expand to new markets

We started completely horizontal with a blank-slate product, and we got more and more narrow with our focus on landing customers over time. We started seeing organic ado

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The core insight of Figma is that design is larger than just designers. Design is all of the conversations between designers and PMs about what to build. It is the mocks and prototypes and the feedback on them. It is the handoff of specs and assets to engineers and how easy it is for them to implement them. Building for this entire process doesn’t ... See more