![Thumbnail of Figma’s Early Days—How Patience & Discipline Fostered a Killer Product](https://s3.amazonaws.com/public-storage-prod.startupy.com/media/images/thumbnails/curation/bbf554c4/thumbnail.png)
added by sari and · updated 1mo ago
added by sari and · updated 1mo ago
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But that path to figuring that out wasn’t easy. Here’s Ofstad’s advice for fellow horizontal product builders:
1. Double down on early traction (carefully).
2. Blend the functional and the aspirational.
3. Map out your adoption.
4. Think about pricing as positioning early on.
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5 highlights
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