Figma
figma.com
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Figma
Step One: Define Your Category and Audience
Start by explicitly stating:
Exampl... See more
Start by explicitly stating:
- What broad category you're in (e.g., "email marketing platform," "customer service software")
- Your specific sub-category or focus (e.g., "for B2B SaaS companies," "for online retailers")
- Key use case (e.g., "to automate sales outreach," "to manage customer support tickets")
Exampl... See more
B2B Positioning: How to Stay Specific As You Scale
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
The secret behind Perplexity, Base, & Figma
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Positioning is the place a product occupies in people's minds. It sets a context in which a product's value becomes clear. The key messages supporting that positioning are what marketing and sales teams say and promote over and over to reinforce that position. A broader story narrative is what stiches it all together to make it stick.