Figma
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Figma
The flow looks something like this:
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
address the features and benefits as they relate to them and their business success.
Liam Veitch • Stop Thinking Like a Freelancer
Positioning.
Most marketers describe it interchangeably with a 'niche' or 'value prop,' which makes them look like they’ve never opened a marketing book.
So what is it (and isn't)
First things first: forget everything you thought you knew about positioning.
It's not just a marketing tactic or a catchy slogan.
It's the very DNA of your busin... See more
Paul Syngx.comBrand X is a [type of company/category] that provides [benefit/reason to buy] to [target audience] who needs [what they need]. Unlike [alternatives/competition], Brand X [unique differentiator].