Now imagine: how many programs and services make us wait more than 100ms? I’d say more or less all of them, starting with almost every website, with a few exceptions. You don’t think about “requesting” Google when you type your search query and it auto-completes after each letter. But you do think about rebooting your computer. Or booting up your t... See more

Millions of programs have that unfulfilled potential of becoming your second nature, something you don’t even think about when interacting with. They’re waiting to be enabled to “click”. Speed is a feature.