Fashion brands are getting in on the sexual wellness boom

Polly Rodriguez, co-founder and CEO of sexual wellness company Unbound, said she’s seeing more interest from retailers wanting to sell Unbound, particularly beauty retailers in the U.K. and Western Europe. Unbound’s direct sales were up 60% in April, month-over-month, despite spring typically being a slow time for the company. Unbound has also seen... See more

Zuccarini said she’ll be building out the Pleasure category, adding products including harnesses and restraints within the next three months. She also plans to continue highlighting the category in marketing, including emails and Instagram. She has yet to attempt advertising the category via Facebook or Instagram, familiar with strict restrictions ... See more

Though new sexual wellness categories are trending among lingerie brands, Victoria’s Secret has yet to go there. The mall retailer, which was expected to be acquired by private equity firm Sycamore Partners until the deal fell apart last week, has increasingly lost market share as it’s seen increased competition from more inclusive competitors and ... See more