
Fascinate

Reward customers for finding errors on your website.
Sally Hogshead • Fascinate
Be Attentive, Dedicated, and Efficient
Sally Hogshead • Fascinate
Create a quality-assurance process and ask your customers for feedback.
Sally Hogshead • Fascinate
Be Discerning, Perceptive, and Considerate
Sally Hogshead • Fascinate
Create timeless attraction by tapping into themes of love, parenting, and childhood. • Build relationships slowly and gradually, with a focus on the long term. • Go to extra lengths to thank devoted customers.
Sally Hogshead • Fascinate
Be Nurturing, Loyal, and Sincere
Sally Hogshead • Fascinate
Be Expressive, Stylish, and Emotionally Intelligent
Sally Hogshead • Fascinate
• Don’t become so overly emotional that you fail to inspire action.
Sally Hogshead • Fascinate
They use vivid emotional statements to inspire emotions in others. Apply the Innovation tactic, and you’ll deliver delightfully surprising experiences. You may even increase the population of Denmark.