Fans First
As you can imagine, the idea of creating an audience of super fans is relevant to almost any industry, but perhaps none has been so intensely studied as sports marketing … where your job literally depends on creating fans.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
amazon.com
Construyendo Xperiencias: Customer Experience, la clave para generar rentabilidad y diferenciación (Spanish Edition)
Rodrigo Fernandez de Paredes Alegria
amazon.com
