Fans First

When you commit to fun, everyone else around you has fun too. When they have fun, they do better work. When they do better work, your company grows and succeeds. That’s the payoff of this book, and in the following chapters, I’ll show you how it’s done.

Too many organizations care about numbers, not fans. They care about hits or turnstile clicks or media mentions. What they’re missing is the depth of commitment and interconnection that true fans deliver.