
Fans First

The first thing you see when you come to the parking lot is our friendly parking penguins.
Jesse Cole • Fans First
to truly go Fans First, you must become a fanatic yourself.
Jesse Cole • Fans First
Better service + a better show = better wait times and happier fans.
Jesse Cole • Fans First
The only way to win in business is to make adjustments, not excuses.
Jesse Cole • Fans First
The biggest macrofriction the Bananas face is the sport they play. Baseball as traditionally played is long, slow, and boring. There’s no single solution to solving a macrofriction of that magnitude. But there are tons and tons of small ways to chip away at it. We’ve built our entire show around solving this macrofriction, working tirelessly to mak
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We had to reinvent the way we got the word out. We had to break the rules of advertising and marketing. So we announced our Name the Team contest.
Jesse Cole • Fans First
sometimes the issue that matters most isn’t even on your radar. That’s okay. That’s good, even—as long as you have a program in place to unearth it and learn. Then, once you have, you can measure it, manage it, and make that friction go poof!
Jesse Cole • Fans First
Ads detract from the fan experience, and we don’t play that game anymore. We play our own game. And to do it, we had to break a few rules along the way.
Jesse Cole • Fans First
Every business is in the entertainment business. It doesn’t matter if you build houses or run a hotel. If you are not entertaining your customers, you won’t have customers to entertain. The definition of entertain is to provide enjoyment and amusement, and these provisions are essential for building future fans. And really, don’t we all want to pro
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Even marketing yourself