Fanocracy: Turning Fans into Customers and Customers into Fans

Experiences: The 7th Era of Marketing

Carla Johnson

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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scott

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ALL Business is STILL Show Business: Create Distinction and Earn Standing Ovations From Customers in a Hyper-competitive Marketplace

Scott McKain

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Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business

Pat Flynn

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Who Do You Want Your Customers to Become

Michael Schrage • 6 highlights

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