Fanocracy: Turning Fans into Customers and Customers into Fans

narrative medicine.

You need to create a culture in which your entire reason for being is to make

the myth of unyielding professionalism

encouraged her patients to talk about that which gave them the most pleasure. She was curious about them. What made them feel good? What brought them joy? There seemed to be no end to the interest she had in each of her patients.

You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.

You empower and motivate your team to take the initiative and make the tough decisions that inspire lifetime loyalty, and when you do, you create fanocracy.

When you live an extraordinary life and have a mission of serving a purpose higher than yourself, you radiate energy and passion that draws others to you—whether it’s customers, business partners, or employees.

“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”