Fanocracy: Turning Fans into Customers and Customers into Fans

When you live an extraordinary life and have a mission of serving a purpose higher than yourself, you radiate energy and passion that draws others to you—whether it’s customers, business partners, or employees.

You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.

“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.

Fanocracy empowers people in a way that no single individual would ever be able to accomplish by himself or herself.

A fandom doesn’t always have to unite a whole city. Sometimes it’s enough just to unite two people.

nobody can claim fanocracy does not apply to their line of work. And let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.

The pendulum is swinging back to genuine, authentic human connections.

You need to create a culture in which your entire reason for being is to make

letting go of your work and allowing people to make it their own,