Fanocracy: Turning Fans into Customers and Customers into Fans

letting go of your work and allowing people to make it their own,

it was more than just a game to many people around me; it was a culture.

A fandom doesn’t always have to unite a whole city. Sometimes it’s enough just to unite two people.

Being a fan builds close connections to others with whom we share interests. The behavior and its results can be a model for others to mirror.

You empower and motivate your team to take the initiative and make the tough decisions that inspire lifetime loyalty, and when you do, you create fanocracy.

“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.

encouraged her patients to talk about that which gave them the most pleasure. She was curious about them. What made them feel good? What brought them joy? There seemed to be no end to the interest she had in each of her patients.

“The single most important force in my business is the relationship that I have with my fans.

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”