You empower and motivate your team to take the initiative and make the tough decisions that inspire lifetime loyalty, and when you do, you create fanocracy.

Passion, I realized, wasn’t a distraction, it was a way of connecting people on a deeper level. Just as it had connected us.

Being a fan builds close connections to others with whom we share interests. The behavior and its results can be a model for others to mirror.

customer satisfaction is not enough!

Fanocracy empowers people in a way that no single individual would ever be able to accomplish by himself or herself.

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

nobody can claim fanocracy does not apply to their line of work. And let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.

sure that your clients are continuously blown away.

“The single most important force in my business is the relationship that I have with my fans.