Fanatics’ Next Big Bet? A Comic-Con for Sports
instead of spending a single dollar on traditional marketing, we go all-in on the “you wouldn’t believe” moments. The results? Sold-out shows. A waiting list in the thousands. A social media presence that rivals many MLB teams.
Jesse Cole • Fans First
Indeed, for fashion, sports stars are the new superstars. Brands are increasingly seeing the value of athletes, who are following the influencer playbook and building large networks around their fame.
Sadiba Hasan • Olympians Are Getting Loads and Loads of Gear
I’m in the crowd, too, throwing underwear around. Because who wouldn’t want a pair of Dolce and Bananas chucked at them from a stranger?
Jesse Cole • Fans First
What if sports leagues made it easier for fans to not just own NFTs of highlights, a la Top Shot, but parts of the teams themselves, just for showing up? Attendance is down as the at-home experience keeps getting better, this might be a way to entice people back.
notboring.co • The Pareto Funtier
Big Brands Experiment with NFTs, and a look to the Future - Jeremiah Owyang
Jeremiah Owyangweb-strategist.com