
Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

Find a BIG problem worth solving and ask yourself who has this problem. Then go speak with those people to understand their perception of the problem.
Uri Levine • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
In my opinion, there are only right decisions or NO decisions. Because when you make a decision—when you choose a path—you don’t know what it would be like if you had chosen a different path. Making decisions with conviction is one of the most important behaviors of a successful CEO and, in particular, in a start-up. If you had asked me if Waze is
... See moreUri Levine • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
As individuals, we are a very good sample of exactly one person. Only when you hear a problem described by multiple people from different angles do you know you are addressing a real problem.
Uri Levine • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
Avoid the trap of falling in love with the solution. Instead, focus on the problem you’re trying to solve. •A solution-focused story starts with “My company does …” or “My system does …” A problem-focused story starts with “We solve the … problem.” A user-focused story starts with “What we
Uri Levine • Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs
Work-life balance doesn’t exist for founders, and in particular for the CEO in a start-up. If you fall in love with the problem, you will not want (or be able) to do anything else!