Facebook's Future

Since Facebook rebranded as Meta, the idea of the metaverse has been consumed by a kind of ahistorical hype cycle. Brands are flooding into the space and people are issuing broad proclamations about what a virtual world is supposed to look like. There are also plenty who are dismissing the metaverse as “something nobody asked for,” but as Au’s expe... See more

Facebook has bet big on AR and VR as the next smartphone (and as potential liberation from Apple's control), so Mark Zuckerberg has naturally started saying metaverse a lot. But VR today seems to be at risk of stalling out as no more than a subset of hardcore games.

Will Metaverse truly be the accepted term now and forever?It has several things working against it. First, the company formerly known as Facebook all but claimed it in their re-branding, spent $70+ millions doing so. Did they want us thinking of them every time we say the word? Or do they want deny its use to competitors?