Something about social media feels different this year.We’re watching a fundamental shift in how and where people want to engage online. As trust declines and user habits evolve, it’s clear we’re heading toward a new phase of social. So what does that mean for brands, users, and the future of social as we know it?🌊 Big platforms are losing their... See more

Of course, groups have their downsides. Facebook’s groups product has regularly come in for criticism for hosting extremism and misinformation, particularly related to vaccines. The same thing that can make groups fun to use — the posts are less visible to outsiders, and can therefore build a sense of shared purpose — also makes them harder to... See more