Facebook Advertising - Foxwell Digital
So when you really think about how advertising products work on mobile, the Facebook feed, the Instagram feed, that's probably only taking up about 30 or 40% of your screen versus in Stories it's a full-screen ad, so theoretically it's going to be more effective. I think the pricing on those ads is still kind of figuring out what the equilibrium wi... See more
Patrick O'Shaughnessy • The Past, Present, and Future of Consumer Social Companies
Building a scalable SEM campaign can take a long time because there are so many variables to test—keywords, ad copy, demographic targeting, landing pages, CPC, and more. However, this complexity can actually work to your advantage. As you test and optimize every element of your SEM strategy, you may find opportunities for huge gains. As Matthew tol
... See moreGabriel Weinberg • Traction
You need to constantly rejigger your ad campaigns based on consumer reaction.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
As you can see, this funnel no longer has an advertising budget. We’ll keep running ads for as long as it stays profitable. If, for some reason, we lost money on this test, we would turn off the ads, rework the funnel, and then test again with another $100. I never like putting very much of my money at risk at any given time, so with each new funne
... See moreDean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Once they establish an advertising budget, they continually test higher levels of expenditure.