Facebook Advertising - Foxwell Digital
The Six-Figure Author's Guide To Facebook Ads: A Facebook Ads Blueprint For Self-Published Authors
amazon.com
(1/14)After observing $250M+ in ad spend on @facebook, I’ve noticed that DTC brands that scale very quickly have a few things in common:
- High margins & high AOV
- Business model is focused on retention
- Cross-border activation is simple
- Product is a consumable & impulse buy
someone just starting out in this channel should begin testing just four ads. Four ads will give you a good baseline for the performance of SEM as a whole, while still allowing you to test different messaging, demographics, and landing pages.
Gabriel Weinberg • Traction
Once they establish an advertising budget, they continually test higher levels of expenditure.
David Ogilvy • Ogilvy on Advertising
Once they establish an advertising budget, they continually test higher levels of expenditure.