Extremely Online: The Untold Story of Fame, Influence and Power on the Internet
Taylor Lorenzamazon.com
Extremely Online: The Untold Story of Fame, Influence and Power on the Internet
Getting a job through compulsive tweeting marked my first exposure to the digital attention economy that was beginning to monopolize the Internet. I grasped a new formula: content = attention = followers = profit. Anything that made enough noise online could be monetized in one way or another. My online presence increasingly felt like a carefully c... See more
Kyle Chayka • Coming of Age at the Dawn of the Social Internet | The New Yorker
successive technologies have made celebrities more accessible to their fans, while also enabling more people to achieve fame and influence.
Rex Woodbury • The Business of Fame: 1920-2020
The explosion of influencers and creators on YouTube, Instagram and TikTok has proven yet again the power of personality. The direct connection an audience feels to these stars is powerful. We’re seeing Substack and forward thinking publishers like Complex, Barstool and Axios capitalize on this dynamic. (The risk is obviously the limited enterprise... See more
Brian Morrissey • The hierarchy of differentiation
Your reputation used to be your college degree or connection to a middleman, but today it’s the size of your followers
Rolf Potts • Conscious Creators — Make A Life Through Your Art Without Selling Your Soul: Rolf Potts — How to Find Soulful Success and The Dance Between Creativity and Business
Famous means being the recipient of more attention than you can return in any medium.