Extremely Online: The Untold Story of Fame, Influence and Power on the Internet

Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more

Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.

“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more

I was talking to a younger friend about this a while back—your Internet presence is increasingly more valuable than your real-life presence. Which is weird and dystopian and I don’t really know how to think about it. But it’s true, and I think people who are like,  I don’t need the Internet , don’t understand the extent to which much of the p

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