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Extreme brainstorming questions to trigger new, better ideas
Rethinking creative hiring: Andy Cooke on why 'Unlike Minds' mean better work
Tom Maycreativeboom.com
1. inversion bait
2. regarded lens
3. root-cause spelunking
4. framebreak
what’s something everyone in this field assumes is true... that might actually be false?
2. regarded lens
what would a complete idiot ask about this? what would a five-year-old ask?
3. root-cause spelunking
what’s the real problem here? if we solved this, what deeper issue would still remain?
4. framebreak
if this entire situation were a... See more
answers are now insanely cheap
How many great ideas are actually generated in meeting rooms, under strip lighting, with a whiteboard and a manager demanding we ‘brainstorm’? Very few. It’s why so many great ideas end up on the back of envelopes or beer mats, because they arrive when people are relaxed, with others, in a more playful mood, and the ideas just flow when we least
... See more