Exposure, popularity and stars. Is college softball on the brink of a breakthrough?
nytimes.com
Exposure, popularity and stars. Is college softball on the brink of a breakthrough?
Reese is proving that young women athletes — Black young women, no less — can be all the things, no apologies needed. It’s not just the success, though, that is admirable. It’s that she’s crafting her own self-mythology, her own narrative — no sports media intermediary necessary.
Bustle • How Gen Z Women Athletes Are Writing Their Own Storylines
One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.
Rex Woodbury • The Intersection of Fintech & the Creator Economy - Digital Native
“No one will ever know whether tennis would have experienced a surge in popularity had more of the best players let in the cameras the way some of the biggest stars in F1 and golf have in recent years for Drive to Survive and Full Swing, the golf equivalent. Still, in many ways, the failure of Break Point revealed some of the long-running fractures
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