Exposure, popularity and stars. Is college softball on the brink of a breakthrough?

“I don’t know — can NiJa be the Caitlin Clark of softball? I kind of believe she can.”

With the NCAA Tournament opening this week, college softball has steadily increased in popularity over the past decade. Viewership for the Women’s College World Series finals reached a record 1.85 million viewers in 2021 and notably passed the Men’s CWS championship with 1.6 million viewers in 2022. The WCWS has reached at least 1 million viewers i... See more