Exposure, popularity and stars. Is college softball on the brink of a breakthrough?
nytimes.com
Exposure, popularity and stars. Is college softball on the brink of a breakthrough?
Japanese baseball fans are crazy for Shohei Ohtani and the Dodgers. MLB has a plan to get them to root for every team
Ian Thomascnbc.com
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:
Lea Boreland • Adapting sports
The boom coincides with the soaring viewership and popularity of professional and college women’s sports.