One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.
Cheer was a pandemic-era smash, elevating the dazzling but little-known sport of college cheer to the level of national obsession and reframing cheer itself from a sideline spectacle at football games to a thrilling and often perilous main event.
Curfews and start time cut-offs feel like the most obvious solutions. And if tennis actually wants to address the root of the problem, it should give serious consideration to making the first weeks of Grand Slams best-of-three rather than best-of-five sets for men’s matches.
Baseball and cricket are evidence that sports can evolve and modernise, eve... See more