Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 74: Do you have a few “friendly users” on standby, ready to speak positively about your product to the media?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Timeline. We recreated the “History of SNAP” in a timeline that went across the entirety of one of our whiteboard walls. The timeline contained a picture of each employee right above…
Some highlights have been hidden or truncated due to export limits.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The core product needs constant attention. If the core product is declining, as was the case for AYI, there’s always a new fire that needs to be put out. So, if resources are shared between the moneymaker and the new initiative, all the time and attention will go back to the core product to put out the ‘fire.’ It’s impossible to justify keeping peo
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#ExplosiveGrowthTip 35: Don’t be pressured into making any decisions or signing any documents you’re unsure about. Rushing into a poor decision or agreement can be catastrophic, whereas missing an opportunity will not be.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
We put posters up all over the office to remind everyone of what the organization stood for (Note: We discovered that the bathroom was the most effective location for the posters to get people’s attention).
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Book Recommendation: Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 21: Your growth strategy can’t be an afterthought. A great product with a poor or traditional marketing plan will have poor results. Do you have a growth rocket strategy?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 65: Anticipate newsjacking opportunities by identifying upcoming concerts, festivals, sporting events, conferences, annual events, and trade shows. Do you have a list of at least three upcoming opportunities for newsjacking?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Come up with a controversial or interesting topic. Create a controversial, interesting, or taboo hypothesis that relates to the industry, usually done through a company-wide brainstorm. Example: Do blondes really have more fun?