Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 56: Figure out what motivates every employee, and understand that their motivations may be different than yours. Are you asking each interviewee and employee what would make them more excited about coming to work every day?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
First, we made it easy for users to see which photos performed best, by giving them data for each picture they uploaded in a feature called ‘Photo Stats.’ Although it was brutally honest, users loved it, because we discovered that most users were shockingly oblivious about what constituted a good or bad photo.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The reason an online dating site needs so many active users to succeed is that if it has 100,000 users spread out equally in the U.S., the most basic search of just an age range, gender, and location will leave most users with less than a hundred profiles to browse. When more detailed search criteria like height, body type, and ethnicity get added,
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#ExplosiveGrowthTip 71: Raising debt can be very dangerous. Try to avoid it entirely, if possible.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Timeline. We recreated the “History of SNAP” in a timeline that went across the entirety of one of our whiteboard walls. The timeline contained a picture of each employee right above…
Some highlights have been hidden or truncated due to export limits.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Book recommendation: Bargaining for Advantage: Negotiation Strategies for Reasonable People, by G. Richard Shell.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 27: Better late than never is a bad plan for site reliability. Users are ruthless, and if your product doesn’t work, they will go somewhere else, fast. Are you actively addressing site reliability?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 64: Have you identified trending news stories that you can inject your company into? Are you actively providing the writers with a new angle or fresh data?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
(as a matter of fact, nearly 50 percent of men do swipe-right on every girl).