Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The reason the first group of women I ran into at the bar said they were “playing Tinder” was most likely because Tinder’s CTA button asked, “Keep Playing?” It was a brilliantly shrewd use of language that made users think they were playing a game, rather than online dating.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 19: Many of today’s billion-dollar companies succeeded by growing on top of other platforms. Are you testing integrations with emerging and established platforms?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 44: Ask if users have already recommended your product to a friend. Do you know what percentage of your users have recommended your product to a friend? If they said no, try to find out why. Perhaps you just haven’t made it easy enough for users to share your product—an easy fix.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Testing different background colors showed us how simple changes had massive impacts on user behavior. In case anyone is wondering, yes, a pink background for females did lead to substantially more activity from that demographic.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
One big problem with online dating is that people lie too much about things like height, weight, how much hair they have, and other qualities. Photos could be posted from twenty years ago when someone was thirty pounds lighter or had a full head of hair.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
“Excuse Me, I Believe You Have My [Anniversary] Stapler.” With so much focus on recruiting new employees in the start-up world, we thought it would be nice to acknowledge those who stay with us for a while. We came up with the hilarious idea to mark an employee’s one-year anniversary at SNAP by awarding them a red Swingline stapler, engraved with t
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(as a matter of fact, nearly 50 percent of men do swipe-right on every girl).
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 41: The threshold question when evaluating a current employee is: would you hire that person again if you could do it over? If not, let them go. Are you in the process of letting employees go who don’t pass the “re-hire” test?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Birthday Donations. As we grew, it became difficult to acknowledge birthdays on an individual basis, and it was also challenging to find a convenient time to gather everyone together for cake. Still, we wanted to continue celebrating employee birthdays, so we came up with the cool idea of offering employees $100 to donate to the charity of their ch
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