Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 71: Raising debt can be very dangerous. Try to avoid it entirely, if possible.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Summer Fridays. From Memorial Day to Labor Day, we’d allow employees to leave any time after 4:00 p.m. on Fridays. The couple of hours in lost productivity were more than made up for by the goodwill generated. We even encouraged employees to submit photos of how they were spending…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Brian Balfour is recognized as a growth expert. He has started and grown multiple VC-backed companies with millions of users and is the former VP of Growth at HubSpot. Brian runs a terrific blog discussing the latest growth strategies and techniques (http://www.coelevate.com) and leads masterclasses on the topic at http://www.reforge.com
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The three critical questions we needed to answer were: Was our product still remarkable? Did people love our product so much that they were telling others about it? Were users coming back over and over to use the product?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Understanding that women were the key, and when we provided them with a safe environment, it was the perfect way to attract them to our site. We expanded on that ideal by grading users with a feature called “Peer Review.” That feature allowed users to give a thumbs-up or thumbs-down to other users based on their interactions with them.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 48: Growth without retention is worthless. However, retention without growth is a problem any entrepreneur should love to have, because it means people love the product. Do you know what your one-day and thirty-day retention is?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 70: Make sure any potential investors are fully aligned with your strategy and vision. Talk to the companies behind their failing prior investments to see how the investors behaved when the going got tough.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 36: Leverage is everything in a negotiation. Understand when you have it and when you don’t. Are you maximizing your leverage before key negotiations?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Casual Contact—A Hotmail user sends an email with the signature “P.S., I love you. Get your free email at Hotmail.” The recipient sees that and also signs up for Hotmail.