Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
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Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 64: Have you identified trending news stories that you can inject your company into? Are you actively providing the writers with a new angle or fresh data?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Book recommendation: Bargaining for Advantage: Negotiation Strategies for Reasonable People, by G. Richard Shell.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 78: Find a fun and positive way to include your targeted blogs or influencers into a data story. They just may connect with you on it!
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Reproduce the story for a different demographic. After the initial story is successful, reproduce the same story, but feature a more granular level, such as specific location (country, city, state), age range (millennials vs. baby boomers) or interest group (Android vs. iPhone users) to create numerous viral stories around one concept. Example: For
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#ExplosiveGrowthTip 15: Building product and testing features without robust analytics is like driving blindfolded—it won’t end well. Do you have an effective dashboard with all your key metrics?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Book Recommendation: PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life by Greg Stielstra.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 20: Have you targeted a partnership that would provide massive visibility and growth for you?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 18: If you’re not running tests, start now. Do you plan to run at least three tests in the next thirty days?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 38: Investors are a lot like jealous exes—they want you a lot more when someone else is interested.