Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Generally, one, thirty, ninety, and 360-day data should be sufficient to gauge retention rates, but it’s still important to discover why users keep coming back.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
In the online dating world—scratch that—in the dating world, guys are completely irrelevant. They just show up wherever the girls are. However, women want a good experience. Unfortunately, online dating—scratch that—dating can be a brutal experience for women. It’s especially harsh in the online world. Women are constantly bombarded with unwanted m
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Talented people are always looking for new challenges, and it’s the CEOs job to keep them hungry. Reversing the bleeding for AYI and scratching out 3 to 5 percent gains, although interesting enough to me, because it meant around $1 million in incremental profits, it wasn’t interesting to talented engineers who sought a career challenge more than fi
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Summer Fridays. From Memorial Day to Labor Day, we’d allow employees to leave any time after 4:00 p.m. on Fridays. The couple of hours in lost productivity were more than made up for by the goodwill generated. We even encouraged employees to submit photos of how they were spending…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
“Not all viral loops are created equally. Some are more effective than others. The effectiveness of the viral loop is measured by its K-factor. The K-factor measures how many additional users the original user will bring in when they sign up for the product. For example, if someone says their K-factor is 0.5, that means one new user will be brought
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“Excuse Me, I Believe You Have My [Anniversary] Stapler.” With so much focus on recruiting new employees in the start-up world, we thought it would be nice to acknowledge those who stay with us for a while. We came up with the hilarious idea to mark an employee’s one-year anniversary at SNAP by awarding them a red Swingline stapler, engraved with t
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#ExplosiveGrowthTip 63: Schedule a company brainstorming session to come up with ideas for a top ten list about your industry or product.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 45: Are you actively measuring your NPS? Is your NPS above fifty? Don’t waste time and money by trying to market and grow a product that has a poor NPS.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Take a hot button current event, combine it with some data relevant to your industry, arrive at a hypothesis that may or may not be crazy, and the result is massive publicity. That’s the formula for the concept we call newsjacking.