Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Cliff Lerneramazon.com
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 74: Do you have a few “friendly users” on standby, ready to speak positively about your product to the media?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Company Newsletter. As we grew in size, it became more difficult for employees to learn about each other on a personal basis. So, we began a quarterly newsletter where we’d include everything from company highlights and event pictures to employee birthdays and milestones, as well as profiles and interviews with new employees.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 30: Revenue tests take several months to reveal their true impact and long-term ramifications on user growth and retention. Reaching conclusions too soon can be very damaging. Do you wait until your crucial tests reach statistical significance before reaching conclusions?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Book Recommendation: Made to Stick: Why Some Ideas Survive and Others Die, by Chip Heath.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The Culture Club. I put together a group of some of the most creative and enthusiastic employees specifically for the purpose of working on culture-related activities. We’d meet regularly, and new and creative activities (like the ones on this list) would emerge every time. We called ourselves the “Culture…
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Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Financial resources for the new initiatives must be separated. As our core business continued to decline, it became very difficult to justify spending money on the new initiative. The biggest reason was that the core product had clear and immediate ROIs on any incremental investment, but the new product was an unknown, and thus had no measurable RO
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#ExplosiveGrowthTip 42: Can you describe your product’s USP in one concise sentence? Is it truly remarkable?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Testing different background colors showed us how simple changes had massive impacts on user behavior. In case anyone is wondering, yes, a pink background for females did lead to substantially more activity from that demographic.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Casual Contact—A Hotmail user sends an email with the signature “P.S., I love you. Get your free email at Hotmail.” The recipient sees that and also signs up for Hotmail.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 3: Make the unknown known by creating a worst-case scenario plan. You’ll discover that the situation is rarely as bad as you initially thought. Do you have a worst-case scenario plan?